Buyers / Advertisers

Qualified demand from a media buyer who owns the campaigns.

Buy on cost per call, CPL, or CPA with geo, IVR, and billable rules matched to your intake capacity. RidgeRise runs paid search, paid social, and display on accounts we control, then layers screened partners when you need more volume. We take the media risk. You pay for demand that clears your criteria.

What advertisers buy with us

  • CPLCost-per-lead campaigns
  • CPACost-per-acquisition traffic
  • HybridIn-house media + screened partners

How we work

In-house media buying. Demand built to your intake rules.

RidgeRise runs paid search, paid social, and display on accounts we own. We generate demand through in-house media buying, then screen every caller with IVR pre-qualification, geo filters, and duplicate suppression before a transfer reaches your queue.

We are not a broker passing blind publisher volume. When a source slips, we cut it the same day because our media budget is on the line. When you need more scale, screened partners extend reach under the same brief, with source-level monitoring and named paths.

You buy qualified inbound calls, live transfers, CPL leads, or CPA traffic that already cleared our filters. We take the media risk. You pay for billable conversions that match the intake rules you set upfront.

Supply mix

Live
  • Paid search · our accountLive
  • Social + display · our budgetLive
  • Screened partner · namedOn brief
Same-day cutoffNamed partnersOur budget

Buying model

  • Shared · Home ServicesQuoted
  • Live transfer · LegalQuoted

What you buy

Calls we bought the media for

Pay per call when you want live transfers billed on duration or disposition. Buy CPL leads when your team works forms. Or take qualified traffic straight into your funnel. We buy the media for these campaigns ourselves. Our accounts, our creative, our budget spent before a call reaches you. A screened publisher layer adds volume when you need more than in-house can carry. Every partner is named to you. No blind sub-affiliate chains.

  • Exclusive calls or shared calls by market
  • Live transfers with agreed qualification
  • CPL and traffic when phone isn't the only path

Control

Filters that match your capacity

Set vertical, geo, schedule, concurrency caps, and exclusivity before a campaign goes live. We monitor sources, review recordings where applicable, and cut traffic that fails your rules. When a source stops performing we shut it off the same day, because it is our money running.

  • Geo, hours, and concurrency controls
  • Exclusivity when your agents need sole access
  • Source-level cutoffs and dispute handling

Campaign filters

Live
CA · TX · FLBusiness hoursExclusiveDuration floor
Concurrency capSet
Daily budgetCapped

Why buyers run
campaigns with RidgeRise

Built for carriers, agencies, legal intake, home services, finance buyers, and call centers who need inbound that fits the desk.

How buying works

What we need to build your campaign

Ten inputs define how we run media, qualify callers, and route demand to your floor. Share them upfront and we return pricing, realistic volume, and named sources before traffic goes live.

  1. Step 01

    Your vertical and product

    Which vertical, and which product inside it. Medicare and final expense are different campaigns with different callers, so we build to the product, not the category.

  2. Step 02

    Your states and licensing

    Where you are licensed and where you want volume. We filter by geo before transfer, so anything outside your footprint never reaches your agents.

  3. Step 03

    Your hours and capacity

    Operating hours, timezone, weekend coverage, and how many calls your floor can hold at once. Concurrency limits are set here so we never send more than you can answer.

  4. Step 04

    What counts as qualified

    The criteria a caller must meet before we transfer. Age, homeowner status, coverage situation, intent. This becomes the IVR script, so the more specific you are, the fewer bad calls reach you.

  5. Step 05

    Your billable duration and buffer

    The threshold a call must clear to be billable, and the buffer before the clock starts. We recommend setting this from your own conversion data rather than an industry default.

  6. Step 06

    Traffic sources and exclusivity

    Which sources you will accept, which you want excluded, and whether calls are exclusive to you or shared. Every source is named, so you can cut one at any time without cutting the campaign.

  7. Step 07

    Your caps and budget

    Daily and weekly call caps, plus your test budget and target acquisition cost. Caps protect your floor. The budget tells us how fast we can learn.

  8. Step 08

    Routing and tracking

    Your tracking platform, your numbers, and where calls land. You can run us on your own ring pool and verify every figure we report against your own data.

  9. Step 09

    Compliance requirements

    Your consent standard, DNC scrubbing, documentation retention, and any state rules specific to your product. We capture consent on every call and can produce it on request.

  10. Step 10

    Go live

    We come back with pricing, realistic volume, and the sources we will run. Traffic starts, you watch it on your platform, and anything underperforming gets cut in week one.

Buyer FAQ

CPL vs cost per call, supply mix, quality rules, and how campaigns start.

Exclusive or shared inbound calls, live and warm transfers, CPL leads, and qualified traffic into your own funnel. Filters cover vertical, geo, schedule, concurrency, and exclusivity.

Start a test campaign with our team

Send your vertical, states, hours, and what a qualified call means for your intake. We will come back with volume and pricing within one business day.