Supply mix
Live- Paid search · our accountLive
- Social + display · our budgetLive
- Screened partner · namedOn brief
Buyers / Advertisers
Buy on cost per call, CPL, or CPA with geo, IVR, and billable rules matched to your intake capacity. RidgeRise runs paid search, paid social, and display on accounts we control, then layers screened partners when you need more volume. We take the media risk. You pay for demand that clears your criteria.
What advertisers buy with us
How we work
RidgeRise runs paid search, paid social, and display on accounts we own. We generate demand through in-house media buying, then screen every caller with IVR pre-qualification, geo filters, and duplicate suppression before a transfer reaches your queue.
We are not a broker passing blind publisher volume. When a source slips, we cut it the same day because our media budget is on the line. When you need more scale, screened partners extend reach under the same brief, with source-level monitoring and named paths.
You buy qualified inbound calls, live transfers, CPL leads, or CPA traffic that already cleared our filters. We take the media risk. You pay for billable conversions that match the intake rules you set upfront.
Supply mix
LiveBuying model
What you buy
Pay per call when you want live transfers billed on duration or disposition. Buy CPL leads when your team works forms. Or take qualified traffic straight into your funnel. We buy the media for these campaigns ourselves. Our accounts, our creative, our budget spent before a call reaches you. A screened publisher layer adds volume when you need more than in-house can carry. Every partner is named to you. No blind sub-affiliate chains.
Control
Set vertical, geo, schedule, concurrency caps, and exclusivity before a campaign goes live. We monitor sources, review recordings where applicable, and cut traffic that fails your rules. When a source stops performing we shut it off the same day, because it is our money running.
Campaign filters
LiveBuilt for carriers, agencies, legal intake, home services, finance buyers, and call centers who need inbound that fits the desk.
How buying works
Ten inputs define how we run media, qualify callers, and route demand to your floor. Share them upfront and we return pricing, realistic volume, and named sources before traffic goes live.
Which vertical, and which product inside it. Medicare and final expense are different campaigns with different callers, so we build to the product, not the category.
Where you are licensed and where you want volume. We filter by geo before transfer, so anything outside your footprint never reaches your agents.
Operating hours, timezone, weekend coverage, and how many calls your floor can hold at once. Concurrency limits are set here so we never send more than you can answer.
The criteria a caller must meet before we transfer. Age, homeowner status, coverage situation, intent. This becomes the IVR script, so the more specific you are, the fewer bad calls reach you.
The threshold a call must clear to be billable, and the buffer before the clock starts. We recommend setting this from your own conversion data rather than an industry default.
Which sources you will accept, which you want excluded, and whether calls are exclusive to you or shared. Every source is named, so you can cut one at any time without cutting the campaign.
Daily and weekly call caps, plus your test budget and target acquisition cost. Caps protect your floor. The budget tells us how fast we can learn.
Your tracking platform, your numbers, and where calls land. You can run us on your own ring pool and verify every figure we report against your own data.
Your consent standard, DNC scrubbing, documentation retention, and any state rules specific to your product. We capture consent on every call and can produce it on request.
We come back with pricing, realistic volume, and the sources we will run. Traffic starts, you watch it on your platform, and anything underperforming gets cut in week one.
Who we supply
Programs we run media buying for today. Calls, transfers, CPL leads, and CPA traffic matched to buyer intake capacity.
CPL vs cost per call, supply mix, quality rules, and how campaigns start.
Send your vertical, states, hours, and what a qualified call means for your intake. We will come back with volume and pricing within one business day.