About us

We run the campaigns. We own the consent. You get the call.

RidgeRise Media is a US pay-per-call media buying agency. We build and run the campaigns that produce the calls: paid search, paid social, native, display, and owned properties on accounts we control, with consent captured at the source and documented on every call. When a buyer needs more volume than in-house can carry, screened partners extend it against the same standards. Insurance, legal, home services, finance, and education.

Our media channels

Every call starts on a campaign we built

Not a feed we resold. These are the channels we buy on, the accounts we hold, and the paths a caller travels before your phone rings.

  • Paid search

    Google and Bing. High-intent queries where the searcher is already looking to solve the problem. Click-to-call and call-only formats put them on the phone in one step.

  • Paid social

    Meta and TikTok. Interest and lookalike targeting into click-to-call paths, with creative built per product rather than per vertical.

  • Native

    Content-driven placements that pre-frame the offer before the caller ever dials. Longer path, better-informed caller, and duration that holds.

  • Display and video

    Prospecting and retargeting across programmatic inventory. Useful for verticals with a longer consideration window.

  • Owned properties

    Our own sites and comparison pages, where we control the entire path from landing to dial and nothing is inherited from anyone else.

  • Screened partners

    Publishers and media buyers who clear review, disclosed by source, held to the same duration and quality standards as our own campaigns.

Why we refuse to pick one supply lane

Pure in-house buying hits a ceiling. Pure network reselling turns into someone else's leftover traffic. We sit in the middle on purpose.

What we run

Owned media buying

We build and buy campaigns ourselves. That means we own the creative, the offer path, and the first look at whether a source can hold a duration rule. When a buyer says the Monday dump is killing answer rate, we can change the media, not just forward a complaint.

What we add

Vetted partner volume

Publishers, media buyers, and aggregators fill the rest, after they clear quality standards. More volume in the same vertical without opening the floodgates. If a path fails review, it gets cut. The campaign doesn't have to die with it.

Why it converts

Owning the path is what makes the call worth taking

A call is only as good as the path that produced it. When you buy from a reseller, the creative, the landing page, the disclosure, and the IVR were all built by someone else, and the first time anyone looks closely is when your close rate drops.

We built all of it. So when something slips, we change the media instead of forwarding a complaint.

  • 01

    Creative matched to the product, not the vertical.

    A Medicare caller and a final expense caller respond to different angles. Building per product is what holds duration.

  • 02

    IVR pre-qualification before transfer.

    Geography, intent, and your stated criteria confirmed while the caller is still on our side of the line.

  • 03

    Duration floors set from your data.

    We would rather set the threshold from where duration correlates with closes in your center than apply an industry default.

  • 04

    Source-level monitoring, cut same day.

    When a path stops performing, we pause our own campaign. There is no publisher to negotiate with first.

What a buyer actually purchases

Cost per call (pay per call) and CPL, plus traffic into your funnel. Filters for vertical, geo, hours, exclusivity, and duration get agreed before anything goes live. See buying models.

  1. 01Pay per call

    Exclusive or shared calls

    Exclusive when your agents need the only line. Shared when you're testing a geo or filling leftover capacity.

    Explore buying →
  2. 02Live transfers

    Live and warm transfers

    Qualification before the handoff. Duration rules and hours matched to the board you actually staff.

    Explore buying →
  3. 03CPL

    CPL leads

    Form or application events you define. Useful when the phone isn't the first step, or you want a record plus a call.

    Explore buying →
  4. 04Traffic

    Qualified traffic

    Clicks and redirects into your own funnel when you already have intake and just need cleaner demand.

    Explore buying →

How quality gets enforced

"High-quality calls" is a useless phrase until you say how. These are the practices. No invented rates. No guarantee a caller buys.

  1. 01

    Qualification before transfer

    Geo, product, hours, and any IVR or agent screen get written into the brief. A call that misses those rules shouldn't hit your queue.

  2. 02

    Duration and dispositions

    Billable isn't 'they talked.' It's the floor you set, plus whether the caller was the right person for the right product.

  3. 03

    Source-level cutoffs

    We monitor paths, not just campaign averages. A publisher or in-house cell that drifts gets paused. The rest keeps running.

  4. 04

    TCPA-aware process

    Campaign-specific consent and quality requirements. Compliance-conscious. Not a courtroom promise, and we won't pretend otherwise.

Verticals we fill

Insurance is the core. Legal, Home Services, Finance, and Education sit next to it. If you buy in one of these, start with the category and tell us what qualified means for your intake.

Browse all verticals

Our team

The people behind the campaigns

Media buying, onboarding, compliance ops, and technical infrastructure. Each lane owned by a specialist, not a generalist pretending to cover all of it.

  • Spencer Peiffer, Founder at RidgeRise Media

    Spencer Peiffer

    Founder

  • Rafia Mairaj, Consultant at RidgeRise Media

    Rafia Mairaj

    Consultant

  • Furqan, Technical Manager at RidgeRise Media

    Furqan

    Technical Manager

  • M Hamza, Media Buying Specialist at RidgeRise Media

    M Hamza

    Media Buying Specialist

  • Mark Ruffalo, Onboarding Specialist at RidgeRise Media

    Mark Ruffalo

    Onboarding Specialist

  • Jim Martin, Technical Lead at RidgeRise Media

    Jim Martin

    Technical Lead

About FAQ

Hybrid supply, call-first campaigns, and who this model is for.

Pure in-house buying hits a ceiling. Pure network reselling turns into someone else's leftover traffic. We run our own campaigns so we own messaging and source quality, then add vetted partner volume when buyers need more in the same vertical.

Tell us what a qualified call looks like

Bring vertical, states, hours, and how you define qualified. We'll talk CPL or cost per call from there. Publishers: traffic type and verticals.