What does a pay-per-call publisher do?

You supply callers who match a written brief. The buyer pays when the call meets those rules. You do not close the sale on their floor.

What do I need before I apply?

A traffic source you can name and pause, the geos you actually reach, a vertical you can keep straight, and the ad or page the caller will see. Do not invent volume or past clients.

How are calls tracked and paid?

Campaigns are tracked in Ringba, Retreaver, or TrackDrive. You are paid for calls that meet the written rules. Payout amounts and schedules are confirmed when you are approved for a campaign, not published as one rate.

Which traffic sources are allowed?

Search, social, native, email, owned media, and dedicated call paths, when the caller can meet the offer. Each path is reviewed before it goes live.

How do I apply as a partner?

Apply on the publishers page with your source, geos, verticals, and creative. Terms come after there is a fit, not before the path exists.

How to Become a Pay-Per-Call Publisher: A Practical Start Guide for Media Buyers